The task was to produce a 12 part series of videos, to be filmed in various locations worldwide. The aim was to take typically mundane subject matter, and transform it into an engaging video series, that would be viewed by the general public, new company employees, and by media and news outlets.
Discussing petrochemicals is often a dry subject, so we worked on making the subject interesting, by researching and adding interesting stories, and including into the narrative – products that everyone could identify with. The series was enhanced by great cinematography, drone footage, and visual effects.
Twelve videos shot in numerous locations in Europe, and the United States, much research was needed, with the added test of a logistically tough schedule. The series was praised by the client, for creating a wide selection of stories in an engaging way, and to create favorable publicity for the company – with governments, and NGO’s.