Graphic Design | Copywriting | Mobile App

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Graphic Design | Copywriting | Mobile App 2018-01-26T13:46:33+00:00

Project Description

Project Brief

Asked to create a connected advertising campaign, for IMI’s new product line.


We designed an mobile App, wrote the copy for the client brochure, sales cards, a press release, and a website micro-site. We aimed at the end user, highlighting the price point and relative ease of use, and to installation engineers – highlighting it’s robust design, and it’s smart App monitoring system. We presented the product with futuristic and cinematic like design.


The product launched with creating industry buzz, and has been bought by numerous engineers, architects and developers.

Design Examples

Production Elements

Concept Development

Working to a brief, and adding ‘out of the box ideas’, we began with illustration ‘mock-ups’, and UX design boards.

Graphic Design

We organized studio based photo shoots, then added graphic elements in the post production design process.


We produced alternative copy to communicate to end users, engineers, architects and building developers.

Desktop Publishing

All literature produced; sales cards, brochures, press releases, needed to be optimized for online viewing on the new product’s micro-site.

Final Result & Client Feedback

We were very impressed with Smokey Dragon’s ability to offer a comprehensive marketing push for our new product range. As well as working together on developing the concepts, they offered first class execution of the ideas – across a range of media.

Jane Bostok, IMI | Marketing Manager